On December 7th 2015, GoDaddy expanded its work as a technology provider to small businesses by announcing an acquisition of most domain names in the Worldwide Media, Inc. domain names portfolio. The new domain names are all now available on NameFind.com.
In total, GoDaddy has taken over approximately 70,000 domain names, including 373.com, CarAucions.com and iBill.com. They have also taken over many domain names which are specifically aimed at small businesses, such as EventPlanning.com, KitchenChef.com and BikeRentals.com. all of these names are now readily available to anyone who wishes to purchase them and enhance their online presence.
In a statement, GoDaddy said:
Now, GoDaddy are planning to list most of the domain names on the Afternic Fast Transfer Network (DLS). Back in 2013, GoDaddy purchased Afternic, and the company now operates a large premium domain name reseller network; this network includes 18 of the Top 20 registrars.
So, when a customer searches for a domain name, Afternic provides either the exact name of a list of similar alternative choices which are available for sale. The domain names can be bought by the customer then and there, and they can have it show up in their account in seconds by using the Afternic Fast Transfer Network.
To buy one of the domain names, simply go to the Afternic website, and search for a name you like: the site’s search mechanism will ensure you find that name, or the most similar one available. You can pay the “Buy Now” price, which guarantees you possession of the domain name, or click the “Make Offer” button to start bidding for a name.
All of the names will appear in this easily understood table, and so customers are able to see the minimum offer they must make for each individual domain name in the very right-hand column. This simply layout ensures that customers have clear information when looking for and purchasing a domain name, and so getting an online presence is much easier for small businesses than in the past.
It is also possible to sell a domain name using Afteric, by joining through their website: the right-hand menu lists options including “Selling Domains”, and there are instructions to follow for those wanting to do so. After creating an account, potential sellers can then list their domain names on Afternic and simply pay a commission to the company when the sale goes through.
The deal between GoDaddy and Worldwide Media Inc is intended to offer GoDaddy users a wider range of domain names to choose from, and those buying from Afternic now have a vast array of choice.
Michael Berkens, founder and owner of Worldwide Media Inc, who has built his domain portfolio over 18 years, said:
GoDaddy certainly looks to profit from this move, and it is not the first time they have bought large amounts of domain names. Since their ownership of Afternic began, GoDaddy have also acquired the domain name portfolio of the company Marchex, buying it for a reported $28.1 million. This acquisition consisted of 200,000 domain names.
The GoDaddy stock prices have improved since the move was announced, with stock rising 4% only hours after GoDaddy made their announcement. According to Yahoo Finance, GoDaddy’s market capitalisation on the day of the domain names announcement was $5.27 billion, and so the company have clearly increased their value and prospects with this move.
The company now claims it is the world’s largest domain name registrar, managing over 61 million domains and with 13 million customers internationally.
This development shows GoDaddy competing even more in the market of domain names, as the company continues to work towards being the global leader of technology services for small businesses looking to have an online presence. The domain names are now on sale, and this move looks to be another expansion in a growing company.