GoDaddy announced on Tuesday that it had purchased the WordPress management service, ManageWP. GoDaddy has confirmed that it will integrate several features across its product line, including GoDaddy Pro and WordPress hosting. While the terms of the deal have not been officially disclosed, Post Status is reporting that the deal is structured on a post-earn-out valuation that is dependent on performance.
ManageWP is specifically targeted at web designers and developers enabling them to manage multiple WordPress installations seamless from a single dashboard. Features include the ability to manage updates, organize backups, clone websites, check a website’s security, benchmark performance and track uptime, prepare reports of actions taken for clients, track SEO rankings, integrate Google Analytics along with many other features to help streamline the management of client websites.
This will work together extremely well with GoDaddy Pro, the system at GoDaddy that enables web designers and developers to manage their hosting products from a single admin. area. Features include the ability to view and access client products, create shared shopping carts to easily send items to purchase to clients, track website performance and uptime, as well as access exclusive Tier 2 support just for Pro clients.
GoDaddy has invested considerable time, effort and resources in promoting their Pro product. It was first launched into Beta in March 2015, with the aim of specifically serving web professionals.
“GoDaddy is serious about investing in WordPress and ManageWP is by far the leading tool for managing WordPress websites,” said Jeff King, SVP of Hosting at GoDaddy. “Together, we’ll bring ManageWP to the scale of GoDaddy, helping web designers and developers save thousands of work hours and touch millions of websites globally, no matter where they are hosted.”
The concept of ManageWP was first dreamed up back in 2010 by Vladimir Prelovac, at the time a successful WordPress developer, consultant and author of the first WordPress development book. The launch of the first release of ManageWP took place in January 2012, and within a month over 100,000 websites were being managed by them. Currently, there are over 280,000 websites being managed by ManageWP, with the company employing “28 dedicated experts”.
“GoDaddy and ManageWP have a shared vision to empower the WordPress community and build great technology,” said Vladimir Prelovac, Founder at ManageWP. “We’re both powered by the cloud, which will simplify product integration and accelerate next-generation product development. Combining both companies is a great win for web developers and designers around the world.”
The current pricing for ManageWP is quite complicated. The service has basic functionality that is offered for free, but if you want some of the more useful premium features, then you will pay anywhere from $1 to $6 per website depending on the features chosen. A screenshot of the per website pricing is below:
If you are a power user and manage more than 25 websites, then you can pay a fixed monthly fee for up to 100 websites. A screenshot of the pricing of the bundles is below:
GoDaddy’s plans for ManageWP
In a separate statement on the ManageWP blog, Vladimir Prelovac confirmed that the platform will remain independent and that users will be able to continue to use the platform no matter where they are hosted. Furthermore, the additional resources it will be able to tap into by being part of the GoDaddy family, there will be a fairly swift internationalization of the product:
“They are also very interested in helping accelerate internationalization of ManageWP. Although the WordPress Translation team has volunteered to help out, we couldn’t spare the necessary dev hours. With GoDaddy, we’re expecting to make the whole process much faster and more in-depth.”
Also, they will be retaining their current road map:
- September: Automated Security Check
- October: Automated Performance Check
- November: Automated Client Report
- End of 2016: Public API.
Concerning GoDaddy’s products, Prelovac has teased deep integration by “creating a truly unique and affordable managed WordPress hosting experience.” It was hinted that some of the features in ManageWP would be offered to GoDaddy users for free, and that deep integration will be made for “backups, staging, migration and more.”
We sought clarification from Jeff King on the extent of integration they planned into GoDaddy products:
“We will be integrating ManageWP features into hosting for all customers. Backups, security, website monitoring and automated updates benefit any WordPress user, even if you have only one website,” said King. “Pro’s benefit even more because they have multiple client websites (more than 10 on average) and because they have a dashboard where they can see and manage all of their websites no matter where they are hosted. This is a huge time saver for a pro and coupled with our existing pro features ManageWP will be a huge part of our Pro offering.”
King also confirmed that he expected to announce some of the initial integrations of the product by WordCamp US in early December. When we asked whether any of the premium features will be bundled with their products, King said “ManageWP is currently free for the base product. We expect to offer some premium features as part of GoDaddy Pro hosting.”
It is clear that the acquisition is not only going to benefit GoDaddy’s hosting products but should bring significant resources to further develop ManageWP as a separate service also.