Microsoft Bing has introduced a new version of their logo, to coincide with the Bing No. 2 search engine; the logo will switch to green from yellow, and will change the letter “b” to an upper-case letter. The changes have been made partly because the green is judged easier to see that yellow, and partly because the new look displays well across all Windows devices.
Microsoft first introduced Bing in 2009, and last updated the logo in 2013. The new logo has come just as Microsoft Bing reaches a new stage of development: they are still a very distant competition to Google, but they became profitable in 2014.
Rik van der Kooi, Microsoft’s corporate VP of Advertiser and Publisher Solutions, said:
Bing! Voted the Worst Logo of 2009
Of course, when Bing was first introduced, in 2009, the Bing logo was voted the worst logo in a survey conducted by Brand New, an influential blog on the subject of branding design.
The name itself wasn’t a problem with the people asked during the survey: in fact, the name “Bing!” connotes a solution to a difficult problem or a moment of realisation. However, the logo design itself was cited as a problem, and the design led to Brand New to writing:
They then continued:
Then, the designer Erik Spiekermann, who is an expert in typography design and also a professor at the University of the Arts Bemen, also commented on the logo, saying:
There were a variety of amusing comments surrounding the Microsoft Bing logo, including:
Now, with a new and updated logo, Bing are planning to expand through many different vehicles and have moved on from the logo and branding design which caused the previous indignation. Bing is looking to expand using the Microsoft Windows 10 operating system, pushing its users towards Microsft Edge, and Bing Search by default. More than 200 million people have downloaded Windows 10 since it was introduced in July, and Microsoft is reportedly aiming to have 1 billion users by 2019.
These expansions, and the makeover of the Bing logo suggest that Microsoft Bing is moving forward, and the new branding should hopefully please customers a lot more than the previous incarnations of the logo.