We try to report on all the latest Google SEO News that effects organic Rankings (although we may include news on Bing \ Yahoo or other search engines as well), as well as bring you various hints and tips that we hear from reputable Google sources such as John Mueller, Matt Cutts, or feedback on the Google Webmaster Central forums or Hangouts.
We think it is incredibly important that everyone keeps up to date with the various search algorithms such as Google Panda, Penguin as well as the many others. We will try to alert you to the various changes, refreshes in these algorithms and you can search all our news articles on the subjects below.
Search Engine Optimization (SEO) News
Google Updates News – This is where we cover SEO news relating to Google algorithm updates which may effect your ranking in the Search Engine Results Page (SERP’s). There are many changes to the algorithm each month, in varying degrees. By keeping a track of the changes in the SERP’s in combination with tracking your own rankings it can help identify issues \ resolutions relating to your own website. The typical sources we use to gauge this information are as follows:
Google Webmaster Central News – This is where we report on helpful advice, clarification on technical SEO points, or announcements made by Google to assist with your SEO. By keeping track of upcoming SEO changes and best practices before they are implemented can ensure your web site doesn’t get caught out by a dreaded Google Penalty or simply fall in the SERP’s by one of the more covert Google Updates. Because the SEO News comes direct from Google or one of its employees we can give it a little more credence than speculation or opinions by general SEO specialists \ webmasters.
Search News – General News, and features about all things search related.
Google Ranking Factors – While not included as news in this section, much of the news we report here will be used to update, expand and clarify our detailed discussion of the Google Ranking Factors.
Latest News Articles
Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out. Most significantly, it is now contained within their core ...READ MORE +
Google has recently updated the way Clicks, Impressions, and CTR Values are calculated, with mobile app properties being most affect. John Mueller, webmaster trends analyst at ...READ MORE +
Google confirmed that when redirecting content to new URLs you should upload a copy of the old sitemap so that Google can pick up on the redirects faster.READ MORE +
The SERP trackers showed a spike in volatility in the search results around the 13th — 16th April, with either change to the core algorithm or some kind of testing suspected.READ MORE +
Google's Andrey Lippattsev, a Search Quality Senior Strategist, has confirmed that Google is looking at ways to incorporate machine learning into all areas of Google's Search ...READ MORE +
The MozCast weather report showed a massive spike in volatility on the 28th March, which, amid some minor chatter on various webmaster Forums, indicates that a Google Update may ...READ MORE +
In a recent announcement, Google has confirmed that beginning in May 2016 they will increase the effect of the mobile-friendliness ranking signal.READ MORE +
Google has just announced that from the 18th April 2016 it will be replacing the Googlebot User Agent used on Smartphones from iPhone to Android so that they can better understand ...READ MORE +
Google has released some new best practices for bloggers who review free products that they receive from companies. I.e. NoFollow and Disclose LinksREAD MORE +
Google has announced that they have migrated all of their Google Blogs from the googlewebmastercentral.blogspot.com domain to webmasters.googleblog.com.READ MORE +
In an announcement at SMX West, Dave Besbris, Vice President of Engineering at Google confirmed that they are looking to extend AMP across all content.READ MORE +
Gary Illyes will no longer indicate when we may expect the latest Google Penguin Update as he has been wrong about its launch date several times already.READ MORE +