This is where we cover news of the latest Google updates October 2016 and rumors which may effect your ranking in the Search Engine Results Page (SERP’s). Unfortunately, due to the secretive nature of Google (to help prevent Black Hat SEO’s gaming the system) it is not always easy to understand or see the changes Google makes, especially as Google tweaks its algorithm daily.
By keeping a track of the changes in the SERP’s in combination with your own rankings as well as feedback both in the SEO community and Google itself you can sometimes extrapolate what you need to do on your website to increase your website’s ranking.
The typical sources we use to gauge this information are as follows:
- SERP Trackers – Trackers such as the Mozcast, Algaroo and Rank Ranger can identify when movement happens in the SERP’s allowing us to investigate possible causes.
- Google Announcements – On occasions announcements or snippets of information are made by Google either directly (via blog posts) or indirectly by their employees (i.e. John Mueller who does the Webmaster Central Hangouts).
- Forum Chatter – A great way to determine whether an update or algorithm change has hit is by monitoring popular forums where webmasters hangout.
- Other News Sources – We keep an eye on other news sources to see if they have either picked something up we missed, or even been privy to exclusive conversations with Google or its employees.
Latest Google Update News
Google has officially confirmed on their Webmasters Blog that the launch of Penguin 4.0 has now started rolling out. Most significantly, it is now contained within their core ...READ MORE +
The SERP trackers showed a spike in volatility in the search results around the 13th — 16th April, with either change to the core algorithm or some kind of testing suspected.READ MORE +
The MozCast weather report showed a massive spike in volatility on the 28th March, which, amid some minor chatter on various webmaster Forums, indicates that a Google Update may ...READ MORE +
In a recent announcement, Google has confirmed that beginning in May 2016 they will increase the effect of the mobile-friendliness ranking signal.READ MORE +
Gary Illyes will no longer indicate when we may expect the latest Google Penguin Update as he has been wrong about its launch date several times already.READ MORE +
In a Google Hangout, Webmaster Trends Analyst John Mueller confirmed that he still has not heard anything about an announcement date for the next Penguin Update.READ MORE +
Google's John Mueller said in a Hangout that the Panda Algorithm is rolling out pretty much continuously.READ MORE +
According to several SERP tracking tools, there has been a significant boost in the percentage of "mobile friendly" websites ranking on page one in Google Search on Tuesday. ...READ MORE +
Gary Illyes, Webmaster Trends Analyst at Google, has just announced that they are aiming to launch the new Real-Time Penguin algorithm this quarter but indicated it was weeks, ...READ MORE +
A massive Google Update hit on the 16th January and lasted all weekend. The fluctuations in the SERPS were off the charts.READ MORE +
The recent changes are a Core Update, and while Panda is part of the Core Algorithm, the recent update does not include any Panda changes.READ MORE +
Google has confirmed that the recent SERPS volatility that got SEO's and webmasters all talking over the last few days is not a Penguin Update.READ MORE +
SERP trackers are off the charts. Is this an extension of previous volatility or something new? Looks like just Google Testing stuff.READ MORE +
Update 10th January 2016 - Please see this post for an update. We only just reported on comments by Gary Illyes that there will still be some delay before Google Penguin ...READ MORE +