Siteground has recently launched a new look for their website featuring a fully responsive design along with custom photographs taken by their designer to more fully reflect their branding and ethos of their highly “custom made approach”.
We suspect the new website was influenced by the new Mobile Friendly Algorithm launched on the 21st April whereby Google gives preference in the Mobile SERPs (Search Engine Ranking Position) to websites that are deemed friendly to users browsing via their smartphone.
Fully Responsive Website
As you can see from the photo above, the new website is fully responsive which means it will automatically adapt to the screen size and resolution to allow all the data to be shown on the screen without having to zoom in. This is a similar approach to what we have taken on our own site, and you can try it out on a desktop by re-sizing the browser window to see how the website changes to adapt to the different browser window size.
We did a quick video of their new site showing the changes that happen when the screen is re-sized, as well as checking out some of the new styling.
Siteground's new Responsive Website
A quick look at how Siteground's new responsive website changes as you resize the browser window.
No More Stock Imagery
The SiteGround website underwent a major overhaul a couple of years ago, where they introduced the origami branding concept, along with the motto “Crafted with Care”. As you can see, the jenga blocks and origami features heavily on their website to demonstrate their hand-made solutions are one of the main selling points that people love about them. In keeping with that, all the images now on the site have been taken by their own in-house designer around their own office (which you see here). You can get a sense of the new stock imagery in the video above.
Siteground are definitely trying to make a splash in the web hosting market, with clear and visually stunning branding that does give an air of success an authority. Certainly we are a big fan of the new stock images, and website design, even though the old origami videos now look a little out of place with the more vibrant coloring rather than the very subtle colors in the new imagery. We are nit-picking though, as Siteground now have one of the best looking hosting websites around.